Smells Like Zac Efron

Disney has always been at the forefront when it comes to merchandising their products. In fact, the famous Mickey Mouse wristwatch was one of the first items ever produced baring the likeness of a movie character.

However, it seems like they are scraping the bottom of the barrel of late. Or maybe that's wine vat.

First came news that Disney would produce an actual brand of wine under the label Ratatouille to tie-in with their current animated hit. Wiser heads prevailed though when someone realized that it might not look so good to have a cartoon rat promoting alcohol (did they learn nothing from Joe Camel?) and the whole deal was scrapped.

Now comes word that Disney is currently test marketing their own brand of cologne for boys. Yep, your own little Johnny can soon smell like Johnny Depp ... as Captain Jack Sparrow from the Pirates of the Caribbean. Other character scents include Cars' Lightning McQueenand Toy Story's Buzz Lightyear.

I am not sure who, regardless of age, would want to smell like a skanky pirate, an automobile or a plastic toy, but I am surprised they didn't think of a High School Musical cologne.

As one can plainly see by the picture of Zac Efron above, I am sure plenty would buy whatever he is selling.

Links via Wikipedia.com, WineSpectator.com, TheDisneyBlog.com and RollingStone.com.